Pikeville, KY – The Mountain Association for Community Economic Development (MACED) has partnered with the Kauffman Foundation, Pikeville Farmers Market and the Pikeville Cooperative Extension Service to offer regional artisans a half on-site and half on-line course specifically designed for artisans called Artisan-FastTrac. The course will add-value by coordinating discussions where participants hear from guest expert speakers focused on marketing, branding, financial sustainability and diversifying revenue streams. Participants will have access to an online curriculum allowing them to read/view content from any internet connection and then dial into a live discussion session with MACED Facilitators.
Artisans will leave with a creative business toolkit, be able to professionally communicate about their product, and have access to a business support group. FastTrac® facilitators, coaches and course programming will guide you in a process of exploring your ideas and planning next steps. You will gain the tools entrepreneurs need to examine practical aspects of starting or growing your artisan business. During this course, you will:
- Artisan Business Model
- Product Photography
- Digital Marketing and Social Media
- E-Commerce
- Booth Design and Setup
- Branding
- Diversifying Revenue Streams
The sessions are six (6) weeks on Tuesday (on-site) and Thursday’s (on-line) from 5:30 to 7:30 pm beginning on January 23rd. The first session is an on-site course at the Pikeville Cooperative Extension Office, 148 Trivette Drive, Pikeville, KY. Register at https://loans.maced.org/events/ (select the Pikeville class) today to hold your seat or email Regina Becknell at [email protected]. For more information call the MACED Paintsville Office at 606-264-5910.
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